Europe, in the late 1800s, was beginning a land grab on the African continent. Around 1878, much of Africa was unexplored, but by 1914 much of Africa, with the fortunate exception of Liberia and Ethiopia, was carved up among the European powers. There were innumerable economic, political and socio-cultural motivations that pushed the European powers to sculpt Africa, and innumerable were the attitudes towards this expansion in Africa, some of approval and others of condemnation. Europe in this period was a world of competing countries. Britain had a global empire to lead, France competed with Britain for wealth and the same goes for other nations such as Germany and Russia. Expansion was a goal that all nations wanted to achieve. Prince Leopold, heir to the Belgian throne, explained in a conversation that "since history teaches us that colonies are useful... let us strive to move forward in our turn... to lead to progress in every sense". Being a prince, Leopold must have had a pro-imperialist point of view, because he wanted to keep Belgium strong and prosperous. Cecil Rhodes, in a speech at the foundation of the British South African company, said: “Philanthropy is good, but philanthropy at 5% is even better.” The quote from Cecil Rhodes clearly illustrates a materialistic point of view, as he was the founder of the De Beers Diamond Company. Being a businessman, the desire for profit was natural. However, there are other examples that show a condemnation of imperialism for economic reasons. According to William Clark, in The Genesis of Jingoism, “capitalism is international… and in the long run it will prove to be a major factor in the collapse of nationalism.” Due to the fact that this excerpt from "The... middle of the paper... er the cloak, communicated with a band of ribbon which Easter passed over the palm of the white brother's hand, and when he gave the black brother a cordial squeeze of hand, the black brother was surprised to find his white brother so strong that he almost knocked him to the ground. With means such as these and a few boxes of gin, whole villages were surrendered to Your Majesty. This tale explains the exploitation used by the Europeans to get their lands. Williams's view seems biased against imperialism. This could be due to the clerical background. He probably wrote the letter to show the king the atrocities that were being committed against Africans led to revolts against Europeans. Many African ethnic groups changed their culture to adapt to that of their European contemporaries and, using technology, had their own revolutions..