ADVERTISING AND SALES PROMOTIONAdvertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Main Categorization of Advertising -1) Informative Advertising- is advertising which is carried out in an informative manner. Informative advertising is based on the idea of ​​making the ad more similar to an official article to give it more sincerity. Furthermore, informative ads tend to help generate a good example: in some circumstances a company may be required to manage advertising information as part of the resolution of a claim. Tobacco companies are one of the most notable examples of this. Alcohol manufacturers place advertisements with the general message of not drinking and UNIT 7 - ADVERTISING AND SALES PROMOTION Persuasive Advertising: Marketers use persuasive advertising to increase the value of an existing good, service, or organization. This is based on the idea of ​​influencing a target audience to switch brands, buy your product and develop customer trustworthiness. After the purchase, the quality of the product will determine whether the customer will remain loyal or return to the previous brand. Persuasive advertising is highly viable when there are similar products in the market and the products compete for their market share. In this situation, the winning product will stand out from the competition and gain superior benefits or compete strongly with the competition. Comparative approaches are common, directly or indirectly. FOR EXAMPLE -Language is a popular technique used in persuasive advertising for products, services, and political advertising. The language is used to encourage...... middle of paper ......kedIn members and invite the community to recommend their favorite Volkswagen model. Volkswagen leveraged LinkedIn's broad reach (100 million members globally, 9 million in India) and precise targeting capabilities to connect with professionals who matched buyer profiles for their different models. Lutz Kothe (HEAD OF MARKETING & PR) said: “Volkswagen was the first company in India to use LinkedIn Recommendation Ads and the campaign was a success. We went in with the goal of inspiring 500 recommendations among current and potential car buyers. In less than 30 days, more than 2,700 Volkswagen fans have come forward to recommend their favorite cars and share these recommendations with their professional networks. During the same period, we gained over 2,300 followers who asked us to stay abreast of the latest news and developments from Volkswagen.