Topic > The Benefits of Small Businesses - 2386

Businesses with fewer than 100 employees account for 98% of all businesses in the United States, about two-thirds of the country's jobs, and one-third of its gross national product. What's more, they make up a significant portion of the action in many industries: half the revenue in the travel sector, for example, and a third in the telecommunications sector, worth $80 billion and $57 billion, respectively. In other words, small business is big business. Merrill Lynch realized the potential of small (and medium-sized) businesses in the early 1980s, when it created a division to focus on their needs. Other companies are also realizing that serving this market effectively is essential now that aggressive growth and revenue targets are intensifying the competition for the largest customers. Ameritech, Federal Express, Wells Fargo, KeyCorp, and Dell are among the companies that have increased their revenues and profits by finding ways to identify, attract, and retain small customers (Davis). As I've stated before, not only do small businesses in the United States provide many jobs, they help bring communities together. As Mary Loden said, the cycle always continues