According to a global industry analyst, the global sportswear industry is expected to surpass $126 billion by 2015. Due to more active lifestyle , with older demographics and increasingly energetic women, this drives the market. The whole sportswear industry is full of so many brands like Nike, Adidas, Umbro and Reebook all over the world competing, even the top brands have to work twice as hard in others to maintain their market share because most part of this the small company has quality products and also a very refined marketing style which has increased the competitive style in the industry. People around the world are demanding more versatile clothing, which means retailers continue to produce new styles of activewear for both men and women. The main problem faced by sportswear companies includes the constant change of fashion style because the style is constantly changing and most of the consumers derive a high taste from it and the taste for a particular product also changes and also tough competition and more buyers be careful about prices, all this will affect the sportswear industry around the worldThe largest sports and fitness clothing market will be the United States, it is said to be the largest in the world. The EU and other countries lag far behind the US in terms of regional market share. There has also been an increase in demand from various countries including China, Australia and India. Asia Pacific is expected to see annual growth above 4% through 2015. Canada is an affluent area with high sports demand, an ideal market for a sportswear business like Wear and Tear. People in Canada love sports and need sports clothing, such as...... middle of paper...... quality of sports clothing we provide as our slogan, "A Great Operational Job", says that we carry out our business very well and well and strive to offer customers good and quality products. We also make our product very beautiful and convenient and offer services that are currently unique, such as our product return service, where a customer buys a sportswear and doesn't like it could return it at any time without additional costs, most of sports clubs does not offer this type of offering, so I think an individual will know that our company is unique for the services we offer. The total potential global market consists of more than 7 billion people because consumer groups are different in age, income level and even taste, Wear will be based on demographic segmentation, we need to target people aged between 18-40