INDEXIntroduction - Page 3Where is Harrods? Marketing Environment Analysis: PESTLE Analysis - Page 4Porter's 5 Modes of Forces - PageSWOT Analysis - Page 8Where does Harrods want to be? Mission Statement, Goals and Objectives - Page 9STP - Page 10How will Harrods get there?Marketing Mix: The 4Ps - Page 13The 3Ps - Page 16How well has Harrods done?Monitoring and Evaluation - Page 18Conclusion - Page 20INTRODUCTIONOfficially founded in 1834, Harrods is today recognized as one of London's landmarks. It is one of the most luxurious and successful department stores in London. With the motto "Omnia Omnibus Ubique" (All things for all people, everywhere), Harrods makes sure to carry the title of exclusivity. This report will discuss how the external environment affects the modus operandi of Harrods and the appropriate marketing strategies they need to adopt. apply in future.I- Marketing Environment Analysis: Where is Harrods?PESTLE Analysis- by Ahmad Gadafi Bin Zailudin (L016MRMR0214) – 869 words PoliticalThe government plays a vital role in setting corporate policies. For example, a 40% tax increase was introduced in the UK government's 2014 budget. As a result, the interest rate on loans decreases but taxation remains high. Since 2010, GDP growth in the UK has been -11% and in 2013 GDP growth was -6.6%, this is a good indication even if it is at the slowest pace. The government expects GDP to increase by 0.2% by 2019. Consumer behavior towards this economic downturn will change and therefore affect the retail sector. Harrods will have to spend more money and investment to float or maintain the viability of the business... mid-year... to 2 February 2013, taking revenues to a record £716.3 million. Over the 53-week period, Harrods increased total profit after tax to £632m, up from £89.5m last year, with a notable boost from brand sales of £541m . Customer satisfaction is another method of evaluating business performance. The Harrods brand has earned the trust of millions of people around the world and the numbers back it up. Up to 300,000 people visit London's shops on peak days and the majority are non-British visitors. CONCLUSION It is more or less predictable that Harrods will have long-lasting success in the retail industry as some people look for high-end products. Despite the different daily challenges that Harrods faces, Harrods is looking forward to expanding while maintaining a strong relationship with its customers through different types of mediums...