1. Viral MarketingViral marketing is not just another type of marketing in the digital age. It is more likely to be the outcome the marketer wants to achieve from their marketing campaign. As the name suggests, the message should be spread like a virus by people themselves through different channels such as YouTube, Facebook, Twitter... etc. In these different channels the message can take different forms such as videos, emails, images, games... etc. Basically the message should be created in such a way that it attracts people with high social networking potential (SNP). These people will then share the message across their communication network. Then the message will spread virally across the network in a pyramid fashion. Marketing professors Andreas Kaplan and Michael Haenlein suggest three criteria for a successful viral marketing campaign.[1]1. MessengerMessenger is the one who should spread the message. But to make the message viral, three types of messengers are specified in the book. • Market experts: people who are the first to expose the message • Social hubs: people with a large number of connections in FB, Twitter • Sales people: receive the message message from the market experts and make the necessary changes to make it spread from social hubs2. MessageThe message must be memorable, different from the trend. People should think it's worth sharing with friends.3. EnvironmentThe launch of the message should take place at the right time and in the right context. In addition to these factors, there are several guidelines to follow for a viral marketing campaign.• The message should be attractive to the target group of people• The message should be worth sharing among friends• Big platforms like YouTube, Facebook ,Twitter… etc.• Initi......middle of paper......due to the novelty of the video. It's very touching. People think it's worth sharing because of the message it tries to convey and the graphics used to convey it. [3]The recent sharing of Halal related images on Facebook can also be known as a successful viral marketing campaign conducted by Bodu Bala Sena (BBS). They created images that exert the aggressive effect of Muslims on Buddhists. However, they have managed to spread the message among young Buddhists who are on Facebook and to their families through them. The song Ex Alien by Medahani Deshapriya also caught the attention of many people, although not in a good way. It was a new way of singing, as he said. But society didn't accept it as she expected. That video was shared virally not to promote her but to insult the way she sings.