Interesting that Ogilvy's advertising career didn't begin until he was 38. At this age, he was one of the founders of what in twenty years will become an advertising empire. One of the brightest examples of advertising campaigns created by him is Dove "Only Dove is a quarter moisturizer." This campaign made Dove the best-selling soap in the United States (Villafañe). Ogilvy believed that to attract new clients and expand, he needed to demonstrate to his current clients that his agency could do great work. After Dove, companies such as Shell, Schweppes and Rolls-Royce wanted to order advertising from Ogilvy & Mather. Ogilvy was one of the first advertising agencies to say how important it is to know your client, to speak to him in his language. As Ogilvy once said: “It seems to me you should use their language, the language they use every day, the language they think in.” And promoting the concept of "branding". ideas behind creating distinctive characteristics of products and services In 1973, Rolls-Royce returned to France and in 1980 became president of its agency in India. Ogilvy's works have had a significant impact on advertising and the media