Hierarchy of communication between investors, employees and customers Move the titles to the left. Since this is happening, investors will have to calm down first, really? -Christopher Thacker 4/9/10 3:47 PM so the employees who are also investors and last but not least the customers. Customers are basically the most important thing for the company and will probably receive their news along with the employees. Employees have a lot of power within the company, as they are investors and also customers. Furthermore, they represent the company. This order could be the best strategy, since if done right investors will not walk away but perhaps invest a little more. Since they are so fickle and hold so much power, they can be pacified and/or encouraged to invest more. Being the “worst of all”, they will receive the most attention. Customers can become the “worst of all” if not managed correctly. They don't really need the company for salary like the employees. In fact, the company needs customers in order to have employees to even exist. So it is possible that they will have to be addressed after investors. In a sense it is said that "the weak wheel gets the oil" what could cause the most damage needs to be repaired, repaired or in this case addressed first. Employees need the company, they are more likely to be cooperative. However, what to do about the hardest workers who have always tried to benefit the company. So the most useful strategy I can think of is to keep investors calm and invest money, keep employees happy so they continue to do great work. Place a lot of emphasis and aggressively pursue the customer who needs the best service, the nicest stores... middle of paper... Summing up communication tactics It may be useful to communicate to investors in a very pompous way because it is a sign of strength. However, if it is not really present, it can cause a lot of problems in the future. Investors will walk away if the money really isn't there. The employees will also look carefully and it's best to be generous and strong and hopefully they will look back at the company with kindness, they will care about the company, they will realize that they were treated fairly and hopefully they will do the same for the company. Aggressively pursuing the customer is the way to go. Downsizing, saving money, reallocating funds, and planning something better for the future can bring many happy things for an athlete and the shop. A great win-win situation. The company still provides a great product and people will continue to shop there.