SummaryOn December 30, 2009, following the global economic crisis, Chabros International Group, a leading timber company based in Lebanon, recorded a drastic decline in sales of both lumber that of veneer in its largest market, Dubai. Chabros International Group's customers ranged from wholesalers to building contractors, from carpenters to retailers to end users. However, customers differed from country to country. Chabros' success story can be attributed to Chami's application of several strategies, especially the transnational strategies that guided him towards the company's success. Additionally, the organization's performance goals were also a key part of the improvement. Chami's father and uncles founded Chabros in the 1960s. The name Chabros comes from Chami Brothers. Originally Chabros operated only in Lebanon and dealt only with veneers, i.e. the different types of wood surfaces. In 1978, Chami's father wholly owned Chabros, and Chami assumed full responsibility after his father's death in 1987. At that time, the country was going through a political crisis and economic recession, so Chami's goal was the survival and this was what pushed him to internationalize. By 2009, it had already established eight branches in six countries; an independent agent carried out the first export. We will explore their motivations for internationalization, look at different international strategies, the performance objectives of any operation, the competitive advantages of Chabros, their limitations, the solutions to these problems, the supply chain and the application of the lean philosophy and .Chabros process layout has occasionally served Lebanese customers in Dubai, an emirate in the United Arab Emirates. The customer...... half of the document...... n, companies generally need to consider political risks in countries, local competition, and cultural distances from potential foreign markets. GLOSSARY OF TERMS Wood Veneer: In woodworking, veneer refers to thin slices of wood, usually thinner than three millimeters, that are typically glued onto core panels to produce flat panels such as doors, cabinet tops and panels, and cabinet parts. mobile. Lumber: Planks or planks that have been sawn or split from large harvested logs, used primarily for building, flooring, paneling, and furniture.MENA: Middle East and North Africa.ReferenceBassam Farah. (2012). Chabros International Group: A world of wood. Richard Ivey School of Economics. 1, 1-16.Nigel, S., Alistair, B.J. and Robert, J. (2011) Essentials of Operations Management, 2nd ed., Italy: Pearson Education Limited.