The first is that we can tell a lot about a person simply by the way they make or avoid eye contact in the moments when we first meet them. That is, friendly and open people tend to look directly into the face of those they speak to and are therefore more effective communicators than those who avoid or shy away from eye contact. My research also led me to notice that eye contact or lack of eye contact also depends on the social scenario in which one is presented. Clerks and people working behind store counters may be less likely to make eye contact when interacting with a customer because they are paid the same amount anyway, while waitresses and bar staff are more likely to make eye contact. direct eye contact as a way of appearing. friendly and open to its customers. Because people in the service industry rely on how they are perceived to earn more from tips, they try to appear kind and polite. In terms of social and family relationships, practicing direct eye contact is an important skill for communicating and is often considered an important way to improve how others see us. By maintaining eye contact with the people we talk to, we show that we are interested in what they say and tell them that they are important to us. This cannot only serve to improve the way we are seen