Wholesaler valueThe wholesaler conjures up the image of a nameless department store. However the wholesaler actually wears many hats. Covering a number of areas within the distribution process. A wholesaler is the center of the relationship between manufacturers and retailers. Therefore the wholesaler covers a lot of ground on behalf of both sides of the distribution triangle creating an easier transition from one to the other (Nariu and Flath, 2005). For example, the relationship between the wholesaler and the manufacturer includes a number of areas. The wholesaler acts first and foremost as a buyer, thus contributing to the retailer's financial profits. Furthermore, the wholesaler advertises said product which could generate revenue from competitive retailers and businesses as well as those to maintain their business with competitive inventory. The warehouse also serves as distribution and possibly packaging. For example, if the entire seller purchases an order of children's cups, the cups may arrive in one bulk package and the wholesaler will be responsible for individual packaging....