Over the past few decades, female artists in the music industry have become increasingly sexualized and objectified. As society's views on women began to change in the early 20th century, allowing them greater freedom, this also led to an increase in attention and concentration within the media. Women were becoming increasingly important as artists, actresses, singers and models. By examining a popular music video by singer and cultural icon Britney Spears, I aim to analyze the real intentions of the music and the images that support it, using the themes of sex, gender and the postmodern movement. I will then compare it to the music and videos of famous female musicians from previous decades. There will be many factors to consider during this exploration, including the social factors surrounding the video era, Britney Spears' Toxic, and how they may have influenced its creation and reception. Consideration should also be given to the development and increase in popularity of the Internet and social media and how this has affected the accessibility of music, particularly in the form of music videos, to the consumer. To help me in this analysis, I will turn to theorists such as Judith Butler, who specializes in gender studies, particularly in her book Gender Trouble. At the forefront of my exploration into this topic, I chose the song and its accompanying music video. , Toxic by Britney Spears. This three and a half minute clip shows the singer appearing in a variety of outfits, seeing her in different situations. To begin, I'll examine the song itself and its lyrical content: The first thing to note is the song demonstrates Spears' infatuation with the song's subject, which...... middle of paper...... a black jumpsuit, a style very similar to the one sported by lead actor Jennifer Garner, in the series at the time (Images 5 and 9). You can see a greater influence when looking at the singer in her diamond-encrusted dress, as she looks very much like Kate Bush in the 1978 video, The Man with the Child in His Eyes, appearing in a nude-colored dress (Images 3 and 10 ). Comparing the two, it seems relevant to note that Spears' portrayal is much more animalistic and seductive than Bush's original concept, which is more innocent, emotionally exposed and almost childlike - with the singer adopting the fetal position style both at the beginning and at the end of the video (Image 11). The softer lighting and haze effect in Kate Bush's video means less emphasis on the details of her body, while in Spears' Toxic the image is sharp, showing a vivid image of her naked body.