Additionally, marketing and all business functions must support the organization's mission and goals, translating them into objectives with specific measurements. The objective of human resources is important to encourage employees to train and increase productivity, this implementation must include external and internal analysis. To implement a better strategy and be successful, Porcelanosa had to rely on the commitment and knowledge of its employees with respect to the internal target market. After all, employees are responsible for carrying out the activities that will implement the strategy. For this reason, organizations often perform internal marketing activities designed to gain employee commitment and motivation to implement functional plans. Develop strategic focuses and a complex SWOT matrix to implement the marketing goals and objectives that the company must achieve. (Charles, 2012) Marketing goals and objective are a formal statement of the desired expected outcomes resulting from marketing. Porcelanosa-Amman must identify the implementation process that explains how the marketing plan will be executed. The marketing strategy should outline the following: what specific marketing activities will be undertaken, how these activities will be performed, when all these activities will be performed, who