Multimedia Components In the era of globalization, multimedia content has become a widely used tool in education, business, entertainment and more. In simple words, multimedia content can be known as the collection of different multimedia elements. Multimedia is a powerful tool consisting of the combination of various types of media involving human-computer interaction processes (Gunasekaran and Love, 1999). In general, multimedia components can be classified into five main classes: text, audio, video, graphics, and animation (refer to Figure 1 in Appendix 1). First, text is a classic multimedia element in multimedia applications. Over the past few decades, text has evolved vigorously in human civilization, from artistic sketches on cave walls to readable words on printed media or electronic devices. According to Estrella (n.d.), “text is the graphic representation of speech. Unlike speech, however, text is silent, easily remembered and easily manipulated." Nowadays, text is an excellent tool for articulating a concept as it is itself a visual image. Mai and Neo (1999) stated that “text cannot be used alone in a multimedia application” (p. 43). Although text can convey direct messages to the user, it must be integrated with other multimedia elements for a better presentation result. Therefore, the font type and size of the text contribute vitally to the attractive appearance of text applications. Serif fonts are designed with small check marks at the bottom of each character but vice versa for Sans Serif fonts (Estrella, n.d.). Times New Roman and Arial are the most popular typefaces used in the body of an article. Bold, italic, underline are some examples of text styles. Furthermore, text is also a fundamental media as it is the foundation... half of the paper... d ed.). Burlington, MA: Jones & Bartlett Learning.Shoaff, W. D. (2002). Transformation into computer graphics. Retrieved from http://cs.fit.edu/~wds/classes/graphics/Transform/transform/transform.html Smith, S. (n.d.). 5 components of multimedia. Retrieved from http://smallbusiness.chron.com/5-components-multimedia-28279.htmlSteinmetz, R. & Nahrstedt, K. (2002). Multimedia Fundamentals: Media encoding and content processing. Upper Saddle River, NJ: Prentice-Hall, Inc. Vaughan, T. (2011). Multimedia: Making It Work (8th ed.). New York, NY: McGraw-Hill. Watson, L. (2010, March 25). What is audio description? Provide a user experience design solution [blog post]. Retrieved from http://www.nomensa.com/blog/2010/what-is-audio-descriptionYager, T. (1993). The multimedia production manual for PC, Macintosh and Amiga. Cambridge, MA: Academic Press Professional.
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