Coca-Cola's competitors are nowhere near outperforming, and even though PepsiCo is a more diversified industry and has operated in different segments rather than just beverages, their numbers they're not that close yet. According to the statistics portal, Coca Cola held a market share of 48.6% in 2015, surpassing PepsiCo and all other beverage industries worldwide. Pepsi, however, had less than half of Coca-Cola's market share, at 20.5 percent; leaving other carbonated drinks with a 30.9% market share. (http://www.statista.com/statistics/387318/market-share-of-leading-carbonated-beverage-companies-worldwide/) (Where I got the numbers from). When we think of Coca-Cola, we usually compare directly to Pepsi because both drinks have very similar taste and ingredients, in fact if you closed your eyes and took a sample of both carbonated drinks; you most likely wouldn't be able to tell which drink is what. That said, we can agree that Pepsi exists right now with an existing rival and that competition is relative