HIV and AIDS are increasingly becoming a widespread problem among many people who do not use protection. Then, condom companies started running more ads pushing condom use. There are also more ads pushing people to get tested. One problem: These ads often feature a gay couple. This pushes the stereotype that being gay increases the chance of contracting HIV. These ads completely ignore the heterosexual population, which also reinforces the second part of the stereotype: being heterosexual decreases your chances of contracting HIV. There are ads that target the heterosexual population, but they usually receive less attention than homosexual ones. These ads also push other homosexual stereotypes. My first advertisement is from LOVE LIFE STOP AIDS, a Swiss website. The ad specifically targets homosexuals and urges them to use condoms. It shows two men having sex on the moon, in space suits, and says: “Always carry condoms with you. You never know when and where you'll get horny. ("Love Life" 2008). This ad appeals to the need to feel safe, one of fifteen key appeals in Writing and Reading Across the Curriculum advertising, by showing the consumer that using a condom will protect them from serious illnesses. Even though this advertisement is sponsored by a website that supports homosexuals, I find that the advertisement portrays men in a very stereotypical way, particularly with the stereotype that homosexuals have raging sexual desires. Most gay men sometimes wouldn't be so unbearably horny that they would want to have sex in outrageous places; they would prefer privacy just like everyone else. The ad is right about always having condoms with you, which is the main part of… middle of the paper… towards legalizing gay marriage. This is an example of how these stereotypes have a concrete negative effect on the homosexual community. Works CitedAids awareness campaign: gay. (2007). Retrieved from http://adsoftheworld.com/media/print/aids_awareness_campaign_gay?size=_originalFowles, Jib. (1982). The fifteen fundamental uses of advertising. In L. Behrens and L. Rosen (Eds.), Writing and Reading Across the Curriculum, Brief Edition (2nd Edition) (2 ed., pp. 413-429). New York: Longman. Kilbourne, J. (2005). Killing Us Softly 3. Retrieved from http://video.google.com/videoplay?docid=-1993368502337678412#Love life stopAIDS: space. (2008, March). Retrieved from http://adsoftheworld.com/media/print/love_life_stop_aids_space?size=_originalOne Life: Shower. (2009, June). Retrieved from http://adsoftheworld.com/media/print/one_life_shower?size=_original