With the explosion of technologies for a dozen years, marketing companies now have very close access to customers. The way they communicate with potential customers has changed over the years and is still changing. The Internet, cell phones, social media are all types of media that companies are forced to innovate. They must adapt their strategies to the new reality. In fact, a successful company is constantly updated on new technologies and tries to integrate them into its marketing strategies. First, technology for marketing purposes is characterized by information that is used to produce or sell products or services. At the beginning, technologies were considered exogenous aspects and then, over the years, they became an integral part of the marketing strategy. Three forms of technology in marketing are established, the first category is product technology which is the main idea for the conception, then there is process technology which is the production part and finally management technology which concerns the how products are sold. The latter ...