There are many people playing video games, PC games, massively multiplayer online games and mobile games, the gaming industry is growing. Thanks to technology, the gaming industry can develop more high-quality games and develop more generations of consoles. According to case 15, the author talked about how the gaming industry has grown recently and what the situations are for the gaming industry. It also divided the gaming industry into different segments, such as video games, PC games, massively multiplayer online games, and mobile games. He also discussed how each segment is developed. In addition, the author also describes the situation of Electronic Art in some parts, such as the development process, strategies, suppliers, distribution and competitors. This article will briefly talk about the elements of Electronic of Arts, discuss the global video game industry by Five Force. analysis, talk about the SWOT analysis, reveal the situation of Electronic Arts, and explain what the generic competitive strategies of Electronic Arts are. Everyone's industry changes very quickly, so does the video game industry. From 2000 to 2007, the size of the video game market increased from $24 billion to $58 billion, new platforms, such as the Sony PS3, Microsoft Xbox 360, and Nintendo Wii, incorporated faster processing speeds, digital graphics capabilities, and high definition and online services. connectivity. These features can entice consumers to purchase gaming devices and new games. There are more and more people who spend more time playing video games, in the United States, gamers spend time playing video games more than watching TV and DVD movies. Furthermore, the age of the players increases. Furthermore, thanks to new technology, high definition graphics, online connectivity, the extension of online games, pop... half of the paper... that is, industry. EA creates many games about movies, so EA can gain many viewers who like to watch movies.• Cell PhonesAs cell phones are becoming popular, EA focuses on creating games for its consumers who have cell phones.EA uses a broad differentiation strategy to provide its consumers with products that are different from those of the competition. In video game industry, its reach is increasing. The numbers of consumers are also increasing. Although EA is a leader in the video game industry, there are many challenges that EA should address. There are some recommendations from my personal opinions for EA to improve performance. • Use new technology in their products, reduce game development costs, shorten the game development process, focus on the impact of the Internet on the industry. look for potential consumers, hire famous people for its advertising,