Explains SWOT Analysis.SWOT stands for Strengths, Weaknesses, Opportunities and Threats of an Organization. The SWOT analysis determines what can support the company in all the critical ways it can achieve its goals and what difficulties need to be eliminated to achieve the goals. SWOT analysis is a fundamental factor of an organization that evaluates what an organization is capable of and what it is not capable of. SWOT analysis is a way to receive all kinds of information from the external and internal environmental issues of a particular organization. It shows a difference: what could lead the company to improvements in a particular based analysis, what will appear in the future and the difficulties it will face. It is a technique used to help the marketing department. Strengths: This factor represents the skills that can be performed in a company to increase productivity and sales. It shows what a company is capable of and what it is not alike:-- Effective sales and marketing - Strong leadership - Political support - Good reputation - Skilled research and development - Economies of scale Weaknesses - This factor shows under what conditions and situation companies are weak, what the company will delve into further and what will be its side effects, the absence of certain strengths can be seen as a weakness. Likewise:-- Lack of qualified teachers - Poor quality - Focus on mega products - Many competitors with similar productions - Weak image/reputation - Low investment in infrastructure Opportunities – This factor concludes all the possibilities a company has to expand the own business or expand its sale......middle of paper......the product similar or replicated with modifications.- Segments should be large enough to attract consumers with their production choices and earn profits .- The segments should be available and easily reach communication and distribution channels, have transportation, sales activities to reach their consumers. - Segments should have all the marketing mix variables to achieve their objectives and respond to consumer changes. ii) Explain targeting. Targeting in a marketing term is the advertising and marketing promotion aimed at a particular group of potential buyers and people, related to their age, gender and region. It mainly depends on the process that involves dividing a market product into different segments; focuses on how they will sell their products and services to a specific buyer and new users of the product.