This mix covers all aspects of service provision that create value. In other words, this element of the service marketing mix is ​​about managing the human side of the Beer Garden. The owner must ensure that the company has the right contact with customers and also that the employees perform their tasks well. This is essential to attract potential customers to the Beer Garden. To ensure that the right staff is obtained, the owner will place a lot of emphasis on job design, recruitment and selection, training, motivation, evaluation and reward along with empowerment and teamwork. This will help the company have the right employees in contact with the right customers. Finally, customers with whom the sports bar can manage its behavior will be targeted. Additionally, the company will seek to create and maintain an appropriate physical appearance regarding the building and landscaping. Much attention will be given to the interior design and the furnishings will be appropriate. In addition, managers will also pay attention to the care of the company's vehicles and equipment and the clothing of the staff...