IntroductionFrom the introduction of dot.com companies in the late 1990s to the way we do e-Business in today's market. Dot.com companies were a collection of start-ups that sold products or services over the Internet. E-Business, on the other hand, is opening up new avenues of collaboration in the apparel and retail sectors and in companies across the supply chain. They proliferated in the late 1990s with the dot.com boom, a speculative frenzy of investment in the Internet and Internet-related technical sectors. stocks and businesses. The name comes from the fact that many of them have the ".com" top-level Internet domain suffix integrated into the company name. (Remember why dot.com companies failed?) Modell's Sporting Goods is the oldest, family-owned retailer of branded sporting goods, athletic apparel, men's, women's, and children's apparel and athletic footwear. Modells.com (e-Business) currently offers a large collection of products from the most popular brands in the sporting goods and apparel industry and has prospered thanks to its e-business.