Topic > Dunkin' Donuts Marketing Strategy Hypothetical Case

Dunkin' Donuts was founded in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company has expanded and is now the largest coffee and baked goods chain in the world. Over 5,500 points of sale are needed; selling more than 4 million donuts and 2.7 million cups of coffee per day! Dunkin' Donuts are famous for their many varieties of donuts and their wide range of baked goods: muffins, bagels and Munchkins® Donut Hole treats. Their products are represented by more than 6,590 distribution points worldwide, including approximately 4,815 units in the United States alone. History of Dunkin' Donuts 1946: Bill Rosenberg invests $5,000 and establishes Industrial Luncheon Services. 1948: Bill Rosenberg opens "Open Kettle" donut shop in Quincy, Massachusetts.1950: "Open Kettle" name is changed to Dunkin' Donuts.1955: First franchise agreement signed and executed in Worcester, Massachusetts.1960: Bill Rosenberg founds the International Franchising Association.1963: The 100th Dunkin' Donuts store opens. 1966: Dunkin' Donuts University (DDU) is created. 1970: The first overseas Dunkin' Donuts store opens in Japan. 1972: MUNCHKINS® Donut Hole treats are introduced. 1978: Freshly baked muffins introduced. The first television commercials are broadcast. 1979: The 1,000th Dunkin' Donuts store opens in the United States. 1980: The world's largest Dunkin' Donuts store opens in Thailand with 130 seats. 1982: Fred the Baker's TIME TO MAKE THE DONUTS® television campaign begins. 1990: Allied Domecq buys Dunkin' Donuts. 1995: The 1,000th international Dunkin' Donuts store opens in Thailand. Hazelnut and French Vanilla coffees are introduced as companions to Dunkin' Donuts' popular Original Blend. 1996: Dunkin' Donuts introduces... middle of paper... the process of finding a new supplier.5. Choosing the Optimal Alternative Due to the growth of the bagel industry, all U.S. manufacturing facilities capable of producing bagels signed long-term supply contracts with multiple companies, thus leaving very few opportunities to obtain additional capacity. To continue to thrive in the bagel business, Dunkin' Donuts should not terminate its contract with Harold's Bakery. Instead, they should continue with the rollout gradually while limiting advertising and the pace of store expansion. In the meantime they should help Harold's Bakery find other co-packers in the short term. References: • http://www.twincitybagels.com/html/bagel_history.html • http://time-proxy.yaga.com/ time/magazine/0,9263,7601960401,00.html• https://www .dunkindonuts.com/• http://en.wikipedia.org/wiki/Dunkin_Donuts