Ethical Marketing and Advertising at Cummins Engine Plant There are many concerns in the media about ethical standards in marketing and advertising in corporations and business. Cumming's marketing and advertising strategies follow strict ethics-based policies that rest on a fundamental belief in the dignity and decency of people. Cummins is committed to quality, innovation and integrity. This commitment is possible because every member of Cummins follows the highest standards of ethical conduct. These standards are incorporated into the Cummins Code of Business Conduct. Individual integrity and a strong corporate culture are the best guarantees that this Code will be followed. Cummins is a multinational Fortune 500 company that operates and serves customers worldwide. Cummins' roots thrive on innovation, tenacity and commitment to community. Founded in Columbus, Indiana, in 1919 as the Cummins Engine Company by Clessie Lyle Cummins, the company was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel. In 1933, the company released the Model H, a powerful transportation engine that launched the company's most successful engine family. J. Irwin Miller, great-grandson of W.G. Irwin, became general manager in 1934 and continued to lead the company to international prominence over the next four decades. (Cummins) Marketing high-quality products through a unique nationwide service organization, the company turned its first profit in 1937. Three years later, Cummins offered the industry's first 100,000-mile warranty. By the 1950s, America had begun a massive program of interstate highway construction, with Cummins engines powering much of the equipment building the roads and thousands of trucks beginning to use them. The combination of laboratory research and field testing allowed Cummins to achieve technological advances, including the revolutionary PT (pressure-time) fuel injection system of 1954. By the late 1950s, Cummins had sales of more than 100 million dollars and dominant leadership in the heavy-duty truck diesel market.