Topic > Operations Management Strategy at Easyjet - 1510

Competition is the name of the game when it comes to capitalism, which is the main sociopolitical system in the world. Through competition between continents, countries, industries and companies, resources are distributed effectively and efficiency is maximized. This maximization of efficiency is probably the most critical element in the field of “operations management”. Operations management has become a science and merges with other functions of a company such as marketing and finance. A very competitive industry where operations management makes or breaks a business is the airline industry and particularly the low-cost part of it. In the low-cost airline industry, the service provided has been almost commoditized and companies are trying their best to be profitable while being competitive, in order to satisfy their stakeholders such as investors and customers. A well-known low-cost airline is Easyjet which operates in several European countries and was founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Easyjet's goal is to become the leading low-cost airline in Europe by offering the same time an exceptional value to its passengers. This is a difficult goal but the company uses various operations management strategies to achieve it. These strategies will be analyzed to understand the positives and negatives of each and will also be compared to what direct competitors do similarly or differently. When it comes to low cost we have identified eight different strategies used by Easyjet that help reduce expenses. These strategies include the use of the Internet to reduce distribution costs, the effort to maximize the use of substantial resources such as airplanes, ticketless travel, not offering free lunch on board, the efficient use of airports, paperless operations, economies of scale and few layers of management. The quality and value provided to passengers is achieved through strategies such as employee satisfaction, use of the Internet for convenience, centrally located airports, and tight flight schedules. Legendary investor and businessman Warren Buffett said, “Every time I read about some company that is embarking on a cost-cutting program, I know it's not a company that really knows what costs mean. The shots they don't work in this industry. The really good manager doesn't wake up in the morning and say, "This is the day I'm going to cut costs," any more than he wakes up and decides to practice breathing introduction to start analyzing Easyjet's cost reduction efforts that have been implemented since the first day the airline began operations.