The history of eBayeBay was founded in Pierre Omidyar's living room in San Jose in September 1995. From the beginning it was supposed to be a marketplace for the sale of goods and services for private individuals. Pierre and his co-founder Jeff Skoll called on Meg Whitman to support the success. Meg had studied at Harvard Business School and learned the importance of branding at companies like Hasbro. Meg selected her senior staff from companies like Pepsico and Disney, built an experienced management team with an average of 20 years of business experience, and built a strong vision for the company: eBay is a connecting people, not selling them things. They quickly shed the image of only auctioning collectibles and moved into a number of exclusive markets where the average selling price (ASP) is higher. ASP is a key metric in determining eBay transaction fees, so increasing ASP has become an important consideration. By partnering with brands like GM, Disney, and Sun, eBay has managed to do exactly that. Sun has sold $10 million worth of equipment and now sells between 20 and 150 items a day. The eBay business model has built a person-to-person online trading community over the Internet, using the World Wide Web. Buyers and sellers are brought together such that sellers are allowed to list items for sale, buyers bid on items of interest and to all eBay users to browse the listed items in a fully automated way. The articles are organized by topic, where each type of auction has its own category. eBay has streamlined and globalized traditional person-to-person commerce, which was traditionally conducted through forms such as garage sales, collectibles shows, flea markets and more. , with their web interface. This makes browsing easier for buyers and allows sellers to immediately list an item for sale within minutes of registering. Browsing and bidding on auctions are free, but sellers are charged two types of fees: • When an item is listed for sale on eBay, a non-refundable listing fee, which ranges between 30 cents and $3.30, is charged. depending on the seller's opening bid on the item.• A fee is charged for additional listing options to promote the item, such as highlighted or bold listing.• A final value (final sales price) fee is charged at the end of the seller's auction.