IntroductionThe marketing discipline is moving at breakneck speed right now. New channels are added every day, new techniques are changing daily responsibilities, and new strategies are changing the way marketers think. With so many changes taking place in the modern marketer, there is constant change in the world of marketing. New channels are added every day, pushing marketers to think in hundreds of different directions. Over time there have been changes in consumer tastes and method of interaction. But fortunately, no matter how much the discipline changes, there's one thing that remains constant: the way consumers think. No matter how quickly our society has changed, humans have always followed a consistent and even predictable pattern of behavior. Even humans don't realize it, but they tend to follow certain behaviors guided by a set of psychological principles that influence their behavior. The amount of emphasis placed on leads these days is also staggering. Sales are constantly asking for more, marketers are always looking for new ways to find them, and much of marketing success is tied to the number of leads generated. White Paper This quest for more leads is what drives companies to implement exciting new technologies like marketing automation: to take advantage of lead nurturing, streamline processes with lead scoring and scoring, and use advanced reporting to refine their marketing campaigns. But there's another change marketers can make to drive results that isn't technology-related at all: understanding the psychology of conversions. Decision making follows a relatively predictable pattern, with triggers influencing and driving consumer behavior. A... middle of paper... company can hire some celebrity for promoting the product if the company has the budget to do so. Otherwise the marketing professional himself can act like a big celebrity representing his company through a perfect personality and intelligent, sensible speeches. Although there have been drastic changes in the marketing discipline, the psychological factors behind customer decision-making style and thinking remain almost the same. Marketers normally don't think in terms of customer psychology, nowadays they are busy building their knowledge in terms of latest technology etc. But they forget to think in terms of the customer's mind, its fascinating patterns and different types of behaviors to different situations. Hopefully, this white paper will help marketers understand customer psychology for better sales conversion.