158], this influence is exercised through four main elements, product, price, promotion and distribution. One of the key points of marketing is to satisfy the customer's needs, both through the service and through physical products, the importance of overcoming the competition and therefore standing out from them has already been explained, in the case of the product the company achieves this objective through branding whose main element is the brand (name, logo...) and through its positioning on the market (brand dominance, brand equity, brand values, brand assets, brand personality and brand reflection) . In the case of Easy Trip, during the branding process we tried to find a name that was easy to remember and find but at the same time summarized our function. Branding is a key element to the well-being of the customer's long-term relationship as it creates an identity for the customer