Reliance FreshReliance Fresh is the convenience store that is part of the retail business of Reliance Industries of India, led by Mukesh Ambani. The company has 563 Reliance Fresh outlets across the country. It's a kind of supermarket. The company mainly focuses on sourcing fruits and vegetables directly from farmers and selling to consumers. Merchandise Details The products available are fruits, vegetables, dairy products, FMCG, food and beverages. Daily Store Operations • Store opens at 5.30 am. • Daily items such as fruits, vegetables and dairy products peak by 6.00 am. • Merchandise is reviewed and store opens for customers at 6.30 am. • Store manager updates the stock opening.• It also reviews the price list sent by the head office.• It updates the discounts and promotions on the various product categories.• The goods are checked adequately from time to time by the supervisor.• At the end of the closing day the stock is checked and further replenishment details are forwarded to the head office.• The cash register manager checks the balance.• The store closes for customers around 10pm.• After accounting procedures and the store closes at 11pm.Chain strategies supply to Reliance Fresh Procurement: Reliance Fresh makes most of its purchases of vegetables, fruits and dairy products directly from farmers and suppliers under pre-negotiated contracts. By purchasing directly from farmers you eliminate commissions for intermediaries, loading and unloading costs, transportation costs and waste during exchange. They also provide high-quality seeds to farmers and also impart technical education to them. They come perishable from the area... half of the paper... which to cover a smaller area have a regional warehouse available and also have their own transport system. Therefore SRS value bazaar delivers faster than Reliance Fresh. Waste: Waste is a problem for both retailers. Both perishable and non-perishable items may have expired without being sold. To deal with this problem both are adopting different strategies, as by directly relying on farmers they get reasonable rates for the items from the farmers and if the product is unsold, they could be sold to the entire retail market with the same rates or cheaper rates. While SRS sources strictly based on the available demand of such items. For them, demand forecasting is more important. For non-perishable items both retailers have a return policy with the distributors. Then the product is returned if it is obsolete.