Company OverviewDunkin' Donuts is America's number one hot cup coffee retailer, selling 2.7 million cups per day, nearly a billion cups per year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries around the world. Headquartered in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the company name suggests, Dunkin' Donuts' primary revenue generator is beverage sales, which account for about 70%, compared to donuts which generate only 14% of sales. 2.Mission Statement“ The company's mission is to excite customers, enrich stakeholders and build powerful brands3”. Recent Business NewsIn recent initiatives, the company is expanding in a large scale by launching its most aggressive expansion plan to triple the number of units from 5,300 to 15,000 by 20204. Starting in October 2006 and ending in September 2007, Dunkin ' Donuts has signed development agreements totaling nearly 1,600 new restaurants. Last month, the company announced its plans to open franchise restaurants in Las Vegas, Austin, Dallas, Phoenix, Tallahassee and Panama City. Another recent development is the implementation of Voxware5, a voice-controlled order taking system. It serves to increase the efficiency of operations for distribution centers within the company. Dunkin' Donuts facilities managers in the Mid-Atlantic distribution center recently shared their success with just this system. As of this summer, three other distribution centers are using this system and seeing similar production increases.6.HistoryIn 1950, William Rosenberg, the founder, opened the first Dunkin' Donuts store in Quincy, Massachusetts. The first Dunki franchise...... middle of paper......iate Marketing Manager, DD International. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadC rumb= RP&p_svid=4764&p_spid=4743&oapc=18&oas=ey-GFHp6nqDWZEhzT5poVQDunkin'Brands iRecruitment. (2008, July 14). Job: Assistant Brand Manager, Brand Marketing. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadC rumb= RP&p_svid=4384&p_spid=4363&oapc=21&oas=9TIyyWfqPkEdlbaHxdsGuA..Dunkin' Donuts. About us: product facts. Retrieved from https://www.dunkindonuts.com/aboutus/company/products/EspressoRevolution.aspx?Section=company
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