A strategic problem that crosses all sectors of business management is undoubtedly that of ethics and social responsibility. Just like other key areas of a company, the purchasing sector faces some challenges when it comes to implementing socially responsible purchasing ethics. Procurement can play a huge role in ethics and social responsibility issues when it comes to core key areas such as customers, labor, the environment and suppliers. It is these particular areas that pose the challenges for procurement to be ethically and socially responsible. Today companies are forced not only to sell their product but above all to sell themselves to seek an adequate image in the eyes of the public. (1. Zenz 1987). Customers constantly demand good value for money, which is why purchasing staff need to ensure this obligation is targeted to be socially responsible to consumers. Value for money can mean many things, but the most important thing is delivering what is promised to customers without ripping them off. If a consumer can find the same product you are marketing (company A) elsewhere from another company (company B) at significantly lower cost and of higher quality, then company A's procurement managers are clearly not providing a good value for money, therefore social responsibility. On top of this, you can get better value for money in procurement by working with other industries to capture the best prices and secure better discounts from bulk purchases. Weele (2005) Goods and services have a working life of countless years, therefore a call must be implemented to ensure that they are cost effective throughout their working life cycle, (2. Weele 2005 pg 294). To free up… half the paper… and act as a team to provide consumers with what they require ethically. Additionally, treat all staff fairly, without stereotyping or special considerations about staff. To conclude, it is in an organization's best interest for procurement negotiations, activities and behavior to maintain a meaningful outcome by implementing moral and responsible strategies. REFERENCES1) Zenz, G 1987, “Purchasing and Materials Management”, 6th edition, John Wiley & sons Inc. Canada.2) Weele, A 2005, “Purchasing and Supply Chain Management”, 4th edition, Thomson learning, Canada .3) http: //www.eprocurementscotland.com/toolkit/Textfiles/BusinessCase.htmn ethical provisions. (SPA 2006)4) Coyle JJ and Bardi EJ and Langley CJ 2003, "Enterprise logistics management: a supply chain perspective" 7th edition, Thomson Southwestern Learning, Louiseville, Canada