Article Overview Various facts and theories about operations management are objectively presented in the article “Supply and Demand Chain Management : The effect of adding services to product offerings" by Oscar Bustinza, Glenn Parry and Ferran Vendrell-Herrero. These theories include supply chain management and competitive advantage, operations strategy, and technology. The main purpose of the literature under review is to answer the research question “How does changing supply affect supply and demand chain management?” (Bustinza, Parry. & Vendrell-Herrero, 2013, p. 618). They achieve their research objective through a study of the music industry and demonstrate how the digitalisation of the creative industries has influenced the supply and demand chain management approach when new services are added to traditional product offerings. Operations Management (OM) explores numerous theories on how to improve the processes and design of a supply chain. MO can be defined as “the science and art of ensuring that created goods and services are successfully delivered to customers” (Collier and Evans, 2012, p. 1). The content of BX2062 mainly studies the perfect integration of logistics, operations and customer. The literature covers a wide variety of themes that emerge repeatedly within the content of BX2062, Operations Management. While the literature presents these themes in a number of different contexts, this paper will focus primarily on their application and relevance to the content covered by BX2062. Critical Thinking Operations management continually studies methods to find the best supply chain processes to be able to serve each customer and each product at a given point...middle of the sheet......although, despite these criticisms, this is a detailed article, with the aim of illustrating to companies the effect that the digitalisation of their services can have on their supply chains. The authors of the article suggest that the introduction of new services into traditional product offerings has many implications not only on the creative industries' approach to supply chain management, but equally on those industries that partner with the creative. From the study, they found that “traditional manufacturing supply chains are effectively disrupted when services are added to the company's product portfolio.” (Bustinza, et al. 2013, p. 626) The digitalization of products can influence the design and change the way the supply chain is operated and managed. And, ultimately, it could completely alter how companies produce and distribute their finished products in the future.