To evaluate the differences between a B2C site and a B2B site you need to know what B2C and B2B represent. B2C is a consumer shopping on the Web while B2B is a transaction conducted between businesses on the Web (Schneider, 2004). The ethical, legal and regulatory analysis will provide a better understanding of what the requirements are for a B2B and B2C site. According to Dictionary.com, ethical means conforming to the accepted principles of right and wrong that govern the conduct of a profession. Legal is defined as complying with or permitted by law and normative is identified, controlled or directed according to rules, principles or laws (dictionary.com). When providing services on a B2C or B2B site there are ethical responsibilities, laws and regulations that every organization/business must follow to remain in compliance. There is an increasingly widespread belief that consumer trust is a fundamental element for the success of e-commerce. If the consumer fails to develop a sense of trust in the competence, predictability, benevolence and integrity of the seller, he or she is likely to discontinue the purchase and simply look elsewhere for a more reliable alternative (McKnight, Chervany, 2002). that e-commerce is an option that will be offered to consumers, the organization must realize that as a whole it will be exposed to new risks, such as fraud and viruses. In many countries, regulatory mechanisms for e-business are not yet in place. This causes B2B and B2C sites to be based on trust, trust in the organization that has been chosen, whether for business or consumer purposes (Chaker, 2005). Many B2C websites are segmented along ethnic lines (Latino.com, Sino.com etc), horizontally along age groups (kids.com, parents.com), horizontally along income (Autotrade.com, eTrade, eBay) and curating a niche (WebMD.com, wine.com). This type of imbalance arises from rapid changes in technology and can cause a paradigm shift (Chaker, 2005). However, all organizations still need to be aware of the ethical, legal and regulatory issues that may arise due to these changes. Web-based organizations are realizing that it is imperative that ethical, legal, and regulatory issues are important to consider when setting policies. decisions are being evaluated. Ethical examples would be when Amazon.com's reputation was put on the line by the New York Times. The New York Times published the story revealing Amazon.com's deals with publishers for book promotions.