Dunkin' Donuts: It's Time to Make a Change1. The environmental forces that influence Dunkin' Donuts are: Socio-cultural: Due to the many cultures present in Dunkin' Donuts' target market, the company as a whole must be constantly changing to keep up with its consumers. Dunkin Donuts must take into account the age, income, occupation and, most importantly, lifestyle of its customers if it wants to succeed in such a competitive market. In response to this issue, the company has implemented several changes aimed at retaining and attracting a new customer base. Many restaurants are looking at centralized kitchens to maximize space and reduce costs, thereby reducing product costs, thus saving the customer money. The restaurant chain is also adapting many of its stores to the lifestyles of many of its customers. Thanks to the renovations, customers can relax on comfortable sofas and chairs while tuning in to the daily news on their televisions at any time of the day. This notable addition will appeal to those looking to relax and retain customers who are more interested in a grab and go style system. Economic: To attract and retain their customer base, Dunkin' Donuts must continually pay close attention to the economic situation of this and every other country in which their stores are located. Because many Americans find themselves in a position where money is scarce and sometimes scarce, Dunkin Donuts must develop a strategy where the customer's dollar can go as far as possible. By offering coffee, baked goods, and a wide range of specialty products at prices quite lower than most of its competitors, Dunkin' Donuts is able to access a large consumer base. With the addition of their...paper center...manufacturing cities. These kitchens would not only benefit Dunkin' Donuts, but would also create investment in urban centers and create a number of manufacturing jobs as well. While they may be an overall benefit to the company, centralized kitchens could diminish Dunkin' Donuts' reputation. in the eyes of some of its customers. When purchasing food from a restaurant like Dunkin' Donuts, many people expect their donuts and muffins to be made fresh in the same location where they are sold. With centralized kitchens, Dunkin' Donuts runs the risk of falling behind on delivery, thus delivering food to stores that is no longer fresh. Customers may also be under the belief that their food is frozen before serving, which could also damage Dunkin' Donuts' reputation for selling and producing only the freshest foods.