Marketing and branding, two of the most commonly used words in the contemporary world, are undoubtedly closely linked to each other, but the importance of branding for successful marketing are asked to measure in terms of demand. In fact, different people have different ideas about marketing and branding. For most people, or clients, the two concepts are normally combined in their mind or even the same as each other. For example, people might view Apple as the answer to both the questions of “what is good branding” and “what is successful marketing.” In fact, they are two separate topics academically, and as it turns out, branding is just one of many marketing activities. However, consumer perception could be a good guide to answer the question. In the continuation of this essay, the importance of branding and brand loyalty would be discussed theoretically first, and further analyzes will be carried out on them separately, supported by examples. of the Virgin Atlantic airline. Finally, a conclusion will be given. In general, there are numerous definitions of marketing as it has various characteristics to involve, and the following concludes the main factors: "Marketing consists of individual and organizational activities that facilitate and accelerate satisfaction exchanging relationships in a dynamic environment through the creation , distribution, promotion and pricing of goods, services and ideas." (Dibb et al 2001, p1) According to this, it is obvious that the objective of marketing is to satisfy customer demand through those "individual and organizational activities" such as promotion or pricing of goods, which are all just means to achieve this goal. Additionally, organizations may stand out from the competition if they meet customer needs better than others. Therefore, it can be said that successful marketing is about providing competitive advantages to organizations by doing better in satisfying customers' desires through products and other marketing activities. Product is the core of marketing, which includes tangible goods such as food or drinks or intangible services, as it is the main way to embody customers' needs; and the brand is directly associated with it. In fact, branding is about decisions about products, such as brand names or trademarks. Stork (2007) states that a brand is a unique corporate identity that represents the personality, quality or origin of products. And such a product whose added value through branding would appear in every marketing activity, i.e., the branding would actually react directly and indirectly on the entire marketing system..