In the fast-paced world we live in today, when potential customers visit our website, we want to make sure they come back to use the website again. There are several elements that need to be addressed in POD e-Commerce Business to customer website, one of which is having repeat customers is performance and service. “A site must be designed efficiently to facilitate access, shopping, and purchasing, with sufficient server power and network capacity to support website traffic” (O'Brien & Marakas, 2007, p. 294). One thing that will need to be addressed is how large the server that will be used to power the site should be. If we expect our site to have a high volume of customers, we will need to decide how many customers our server can handle before it crashes. Whatever we do to increase the performance of our site, we will face the reality of what the customer perceives as high performance and efficiency. With this site, we will need to continue to stay on the cutting edge of technology to keep our customers coming back to our site. POD wants consumers to visit our site and quickly navigate through their selections in building their cell phones. When they first appear we can reduce the size of graphics files to allow the page to fill faster, for example by reducing the amount of images and making them as small as possible, which will also help improve site performance. we need to take care of the performance of our website, we also need to have strategies to ensure that customers are attracted to our site. The importance of understanding the crucial elements of customer relationship management (CRM) becomes increasingly clear when you consider that there is no person-to-person opportunity to form relationships in an e-business. We must therefore rely on the elements of customer-website interaction to deliver a satisfactory relationship. “CRM allows a company to identify and target its best customers… so that they can be retained as lifelong customers for greater and more profitable services” (O'Brien & Marakas, 2007, p. 242 ). The question is: how can we get customers to visit our website? We should consider our website as the face of our e-commerce business. Looking at what we offer, purchasing a mobile phone on demand according to customer specifications requires our site to be informative.