Supporting evidence comes from Hemesath and Pomponio (1998), who analyzed individual economic behavior using the prisoner's dilemma on Chinese and Americans and found that cooperation was higher among Chinese, 54%, and lowest among Americans, 26%. Social constructs are very useful because they give researchers the opportunity to analyze and understand behavior in other cultures, as most empirical findings on behavior are collected from the West and behaviors are very Eurocentric. However, the collected research comes mainly from extremely contrasting societies, America and Asia (Fiske et al., 1984). Further supporting evidence found that Asians describe themselves with external traits such as brother and sister, while Europeans and Americans are more likely to describe themselves with internal traits such as witty and friendly (Markus et al., 1991). These behavioral differences are once again the result of Asia being a collectivist society while America and Europe are individualistic