Unlike computers, it not only gives people access to information, but also gives them a voice. At Nokia, customers truly stand out from other stakeholders. Nokia focuses on people and tries to create technology that responds to what people really need. It was customers' tastes that brought Nokia down when it forgot to listen. The target group has not changed and Nokia wants to target customers who value longevity. It was Nokia that made mobile phones accessible to the masses by combining good technology and design (Bhatt, 2002). Cheerful ringtones and colorful back covers are still the trademark of Nokia phones. Nokia has always had the ability to generate loyal customers by performing in everything it does. This effort does not go unnoticed and customers are returning to the refreshed Nokia brand. Undoubtedly, the layerless company will no longer hesitate to bring customers the latest technology far ahead of its