Enterprise Rent-a-Car Case AnalysisEnterprise Rent-a-Car (Enterprise) is the largest car rental company in North America with more than 65,000 employees in five different countries. Enterprise is a large company that has the approach and feel of a small business. Its mission is to "meet the automotive and truck rental, leasing, sales and related needs of our customers and, in so doing, exceed their expectations for service, quality and value." (Enterprise Rent-a-Car, 2007) Business strategy to achieve and fulfill its mission started from Jack Taylor's simple philosophy: "Take care of your customers and employees first, and profits will follow." The key elements of the business strategy are: Strive to earn long-term customer loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates an enjoyable business experience. Motivating your employees to provide exceptional services to its clients by supporting their development, provide opportunities for personal growth and reward them fairly for their successes and achievements. Promote managers from within who will serve as successful examples for others to follow. Simply put, Enterprise's strategy is to satisfy its customers and motivate its employees to achieve long-term growth and profitability. Its business model is to hire smart, motivated people and teach them how to run a business while providing exceptional customer service. Providing exceptional customer service results in completely satisfied customers, and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth in each of the......half of paper ..... .our customers and employees will be happy, profits and growth will follow. Furthermore, the business should always be aware of the tough competition that exists and combat it with innovative ideas and exceptional customer service. As Andy Taylor said: "We have an advantage in this industry and we won't give it up." ReferencesThomson, Strickland & Gamble (2008). Crafting & Executing Strategy, sixteenth edition. McGraw Hill.Who we are (2008). Company car rental. http://aboutus.enterprise.com/index.htmlINTERNATIONAL: CASE STUDY - Enterprise Rent-A-Car. (2008, February). Employee benefits,S10. Retrieved May 21, 2008 from the ABI/INFORM global database. (Document ID: 1426937171). Alison Stein Wellner (November 2007). NOTHING BUT GREEN SKIES. Inc, 29(11), 115-120. Retrieved May 21, 2008 from the ABI/INFORM global database. (Document ID: 1381403071).