IntroductionGreat Tread designs, markets and manufactures custom safety mats from its corporate offices and manufacturing facility located in Tyler, Texas. Great Tread services its own domestic and international accounts and employs 875 people. The company captures a considerable market share in this ever-growing and demanding sector. Great Tread designs, manufactures, markets and sells safety mats, anti-fatigue mats, logo mats, interlocking floor tiles and Waterhog™ mats and bonded rubber mulches for its domestic and international customers. Alpha Consulting Company is a company that improves the training and development process through the analysis of trainees' learning needs and the systematic development of educational materials and products. Alpha Consulting's philosophy is to design effective and meaningful training programs while improving the delivery of education. There are three aspects of training that the company oversees: (1) instructional objectives, (2) strategy and medium, and (3) evaluation processes. Alpha Consulting provides effective and efficient training programs for a wide range of clients, including everything from small businesses to industry giants. With these three key aspects, Alpha Consulting specializes in customized strategic plans designed to deliver optimal learning outcomes. Problem Great Tread has recently undergone dramatic changes in its marketing department and now expects a 25% increase in revenue for 2014, thanks to upcoming contracts and the number of contracts still under negotiation. Due to the volume of such contracts, Great Tread decided to conduct an in-depth internal audit in an effort to identify strengths and weaknesses and add… at the heart of the paper… the social. Copenhagen: Roskilde University. Grow, G. (1991). Teaching students to be self-directed: A stage approach. Adult Education Quarterly, 41(3), 125-149.Huang, H. M. (2002). Toward constructivism for adult learners in online learning environments. British Journal of Educational Technology, 33(1), 27-37. Knowles, M. (1980). The modern practice of adult education: Andragogy versus pedagogy. Rev. ed. updated. Englewood Cliffs, NJ: Cambridge Adult Education.Merriam, S.B., Caffarella, R.S., & Baumgartner, L.M. (2007). Adult learning: a comprehensive guide. (3rd ed.). San Francisco, CA: Jossey-Bass. Reiser, R. A., & Dempsey, J. V. (2007). Trends and issues in instructional design. (2nd ed.). Upper Saddle River, NJ: Pearson Education, Inc. http://psychsoma.co.za/.a/6a00d83420c4f053ef010535ca953c970b-pi http://www.longleaf.net/ggrow/SSDL/Apply.html