South Africa is located at the southern tip of Africa, which is the 25th largest country in the world and includes 53 million people in the country. It is a multi-ethnic society that includes a variety of cultures, religions and languages. In terms of religion, in South Africa 1.5% of the entire population is Muslim, making them the minority of the community. Islam grew in numbers through three phases which are the involuntary migration of slaves, political prisoners and political exiles from Africa and Asia such as Indonesia began from the mid-1800s to 1952, arrivals of Indian workers from 1874 to 1911 and the post-apartheid part where the wave of African Muslims reached the borders of Africa. One of the characteristics of the Muslim community in South Africa is in terms of Madhabs or Islamic schools which are Shaafi for East Africa and Maliki for West Africa. Besides that, many of them are Sunni members, but some have converted to the Shia school as influence from Iran. Furthermore, another element of community is the interreligious relationship between people. They do not separate or segregate themselves from people of other faiths. They still make some gestures just like other non-Muslims do, such as shaking hands, hugging and kissing to greet people even with non-Mahram. This is because they are quite influenced by the culture and trends of the African American people. SOUTH AFRICA BACKGROUND South Africa or the Republic of South Africa is a country located at the southern tip of Africa and bordered by Namibia, Botswana and Zimbabwe, Mozambique and Swaziland. It has 2,798 kilometers of coastline stretching along the South Atlantic and Indian Oceans... middle of the map... it's among the best in the country. From the above, Malaysian business can learn something very essential that needs to be done in the company. They must have excellent infrastructure to be able to dominate the Malaysian market share. It is crucial for every business to have excellent infrastructure. Without it, the business will not be able to function very well. Companies must have skilled labor or employees, facilities or workplaces that follow safety standards, access to affordable and quality raw materials, and innovative research and development. They should also apply effectiveness and efficiency at every stage of the value chain process in order to reduce costs. When the product offers better quality and cheaper price than other giant companies, automatically, the consumer will shift their preference from conventional products to Islamic products