For Beer Garden it is important to remain competitive on the market. Hill & Jones (1995) describe that competitive advantage is a company's ability to outperform its competitors while Porter (1985) suggests that competitive advantage is the company's ability to develop value for its customers. Therefore, it can be said that creating value for customers will help to outperform competitors resulting in competitive advantage. The following is an analysis of the Beer Garden's competitive advantage: Functional Strategies: Superior EfficiencyThe sports bar will have a good balance between capital and labor intensive. However, to reduce labor costs, the Beer Garden will employ workers with lower skills but will require industry knowledge. The staff will then be trained. In order to obtain a flexible and multi-skilled staff, job enrichment will be carried out with a consequent increase in productivity and efficiency. This means that staff members will be given more responsibilities. These responsibilities will include: Planning a business Quality control Supervision of work Beer and food ordering reminders Additionally, the Beer Garden will try to reduce costs by bulk purchasing beers and food. This will allow the sports bar to obtain a discount rate which will allow it to benefit from economies of scale. Superior quality International beers will be chosen based on their popularity around the world. Online research was done to identify these popular beers so the sports bar can supply them to its target market. Total Quality Management will be used to verify and evaluate the quality of food. With this method, the Beer Garden will be able to...... middle of paper...... Furthermore, the Beer Garden has the ability to expand within the current location. The location also allows the Beer Garden to have access to technologies such as the Internet; wireless, Wi-Fi and so on. The location provides a reliable source of electricity and water. Additionally, transportation costs will be reduced as the sports bar has the ability to easily reach the port to pick up international beers. Furthermore, the Beer Garden has access to the highway which leads to a reduction in costs, for example, speeding up the time spent on collecting raw materials and personnel. Online orderingThe Beer Garden will offer online ordering for potential customers. For example, international beer will be sold to interested Mauritians. This will help Beer Garden to have a higher market share. However, customers need to pay the delivery charges.